Pantone describes it as a nuanced crimson red that doesn’t tip into blue or brown. It sits boldly in the red family, but with a surprising violet undertone that feels both retro and futuristic. Officially designated PANTONE 18-1750, it’s the brand’s attempt to bottle the energy of pure, unfiltered life.
Interestingly, this colour is inspired by the cochineal beetle, one of nature’s most vibrant dyes. Yes, your favourite lipstick might share DNA with a tiny insect—how’s that for a fun fact at brunch?
