Here’s a fun paradox: the more you worry about the exact start time, the later you’ll start. It’s like waiting for the perfect moment to jump into a pool. The water is fine. Just jump. By the time you’ve read this article, it’s already 10 Tuesday somewhere in your heart. And your heart is the boss of boot timing.
Boots: £10 Tuesday is here! Let's go shopping! | Milled
So, to answer your question directly: 10 Tuesday starts Boots at the moment you decide to put them on. That could be 10:00 AM, 10:14, or after you’ve finished binge-watching one more episode of that show you’re addicted to. No judgment here. I’m wearing my boots right now as I type this, and it’s 1:47 PM on a Thursday. Rebellious, I know.