You might remember Hailey as the model walking runways or the face of big fashion houses. But in 2026, she’s the CEO of a brand that feels like your cool friend’s skincare routine. The shift is simple: she stopped relying on other companies to pay her and started owning the whole pie.
Imagine your favorite local bakery—the one where you know the baker’s name and the cinnamon rolls are always warm. That’s what Rhode feels like, except it’s a global business. She keeps her prices reasonable (under $30 for most items) so that anyone can feel like they’re treating themselves without selling a kidney.
How Did She Hit $300 Million?
Here’s the math that makes sense even if you hate numbers. When Rhode launched, it sold over $100 million in its first year alone. By 2026, with new products and a loyal fan base, that figure has tripled. She also doesn’t waste money on flashy ads—her best marketing is her own face and your friend’s Instagram story.
Hailey Rhode Bieber Net Worth, Husband, Parents, Age, Child
Think about it like this: you buy a lip balm, you love it, you tell three friends. Those friends tell three more. Suddenly, a tiny tube of peppermint gloss becomes a $300 million empire. It’s the same way your favorite podcast grows—word of mouth, not billboards.
Hailey also made a smart move by keeping the company private. She owns the majority, so every sale goes straight into her pocket, not a corporate boardroom. Compare that to celebrities who sell their brands to giant corporations—she’s the one holding the keys.
