First, a quick flashback. The show has featured a surprising number of vegetarians, from pop stars to soap legends, all facing the same slimy trials. Think of Katie Price, who famously camped with a vegetable-packed diet in 2004, or Coronation Street’s Helen Flanagan, who once declared she’d rather starve than eat a kangaroo testicle. These moments make the show so much more entertaining, because you get to see creativity bloom when the only protein is a suspicious-looking nut.
But the real fun begins when these celebs have to negotiate their meals. Imagine asking Ant and Dec for a separate, plant-based version of the camp’s slop—and then watching the other campmates eye your tofu with pure envy. It’s a masterclass in group dynamics, all wrapped in a headlamp and a lot of mozzie bites.
Why This Makes Life More Fun (For Us!)
You might think, “Why should I care about a celebrity’s dietary choices in a jungle?” Because, my friend, it’s a joyful reminder that we all face our own “bush tucker trials” at home. When you see a glamour model cheerfully boiling a sweet potato for the fifth time, you suddenly feel inspired to jazz up your own lunch. It’s a tiny, silly spark of real-world connection—if they can survive on beans and rice, maybe you can handle that leftover stir-fry.
Plus, the show proves that vegetarianism isn’t boring. One recent campmate, the lovely Sam Thompson, wasn’t strictly veggie, but his hilarious rants about trying “tofu for the first time” had us all cheering. The colorful chaos of it all makes you realize that eating plant-based is less about sacrifice and more about adventure. Who needs a kangaroo anus when you have a perfectly good bag of lentils?
I'm a Celebrity viewers have a big question about vegetarian James McVey
