This is a culture clash. Comcast is based in Philadelphia. They are cold. They eat cheesesteaks. They root for the Eagles.
The SEC is the deep South. They are hot. They eat boiled peanuts. They breathe college football. The two worlds collide.
A Comcast executive in an office tower never experienced a "Tiger Walk." They have no idea what they are dealing with.
When LSU plays Alabama, the entire state of Louisiana stops working. Comcast can't silence that.
The Numbers Game
Here is a funny statistic. The SEC Network makes over $400 million a year. Comcast is a $300 billion company. They are fighting over pennies.
But it is a principle thing. Comcast wants to show who is the boss. The SEC says, "No, we are the boss."
It is like two grumpy giants arguing over a single dollar bill. And we, the audience, just want to watch the fourth quarter.
