Thinking of registering there yourself? Go for it. It’s a rite of passage for modern entrepreneurs. Just know you’re joining a giant, invisible community of misfits. Welcome to the club.
You’ll never meet your neighbors. There is no office party. But when someone asks for your business address, you can say it with a straight face: “27 Old Gloucester Street, London.” It sounds like a Bond villain lair.
And really, isn’t that the whole point? A little bit of pretend high society, without the crazy rent. So raise your mug to the most occupied building in London—the one nobody actually lives in. Cheers to that.