A decade ago I was obsessed with all things Martha Stewart. My cheapie clothes iron had just died, and Martha said the best iron in the world was made by a century-old German home garment care company called Rowenta. That’s the only iron she would ever use, said Martha. Naturally, I went right to her catalog and ordered one for a staggering $100. This is the kind of thing you’d never admit to your significant other, right? But another confession? This iron changed my life and I still use it every day, especially now in late summer, when T-shirts, white jeans, and cotton sundresses always need a good pressing before wearing.
So imagine my excitement when I recently discovered that Rowenta has branched out into hair tools. If they’re anywhere near the quality of the iron, I thought, I must experience them immediately. Rowenta’s new, truly different, salon-quality blow dryer, flat iron, curling iron, and styling iron have, like their clothes iron cousin, changed my life. These are the Mercedes-Benzes of hot tools, with fancy prices to match. But, they are extraordinary, give extraordinary results, and last for 1600 hours of nonstop use. In other words, once you go there, you’ll never go back.
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As a beauty reviewer, I’m used to sampling tons of products, some great, some good, and some nothing to write home about. And it’s not often that I gush about a line of products as I’m about to do, but I have my reasons. Why are the Rowenta hair tools so marvelous? Let me count the ways: