We crave a little mystery and danger. There’s an old expression: life is sweetened by risk. And while “sweet” might not describe our relationship with Bad Boy, there’s an undeniable rush that comes from being with a guy who is slightly unpredictable.
We want to save Bad Boy. After all, he had a rough childhood. Or he’s a tortured artist seeking his muse (us, of course) to rescue him. Nice Guys don’t need saving, which makes them less of a challenge.