Editor’s Note: Cardona will serve as Mamiverse contributing editor, guiding readers through the political process, and analyzing issues important to the influential Latina mom vote. Hobnobbing at the White House is business as usual for Maria Cardona. She knows Bill and Hillary well. She served as a Senior Advisor to the ‘Hillary Clinton for President’ Campaign. She also helped spearhead Hillary’s Hispanic Outreach team, ensuring her message reached Latinos nationwide. When the Clinton campaign fell under, Barack Obama’s team called on Cardona to see if she might help broadcast his message to both English and Spanish TV. Cardona, 45, a whip-smart bilingual democratic strategist, said yes. This was instrumental in helping Obama win 67% of the Latino vote compared with John McCain’s 31%. Now, as President Obama and the other candidates mastermind their winning strategies for November 6, Cardona’s voice will serve as a sentinel along the way. As a mother of two children, who she’s raising in a completely bilingual household, Cardona believes that Latina moms are—and should be—concerned about what kind of economy we will all be leaving for our children in the decades to come. “It’s clear that Latina moms are going to be a valuable constituency in the 2012 elections, their advancements as entrepreneurs, in higher education, and in the workforce, are just some of the reasons politicians and businesses are paying attention,” she says.