What may have started as a bad hair day horror story, ended up launching vivacious Latina Carmen Tal into the queen of a multimillion-dollar beauty product fiefdom, Moroccanoil. The Chilean born mother of three, was on a trip to Israel, when she had to make a much-needed emergency stop at a local hair salon. “Mainly due to color over-processing, my hair had been badly damaged. I literally went into the salon with my hair a total broken mess and emerged a new woman. My hair felt silky soft and dramatically more healthy,” Tal says.
