What’s in a name? Plenty. Take the recent flap over Jay Z and Beyonce’s bouncing baby girl being named Blue Ivy. Some fans were left wondering why the music power couple would choose a color associated with less than happy feelings and others praising the Ivy part as “classic.” People have strong feelings about names and are not shy about sharing them. Parents have even stronger feelings about names and take the responsibility of choosing one very seriously. And with good reason. Recent studies found that people with “white sounding names” such as Molly and Daniel were 50 percent more likely to be contacted for job interviews, so a lot more is riding on your child’s name than just being unique. His or her professional success may be in the balance.